MACK® Granite™ Stars in Third Transformers Movie Transformers: Dark of the Moon now in theaters

press release:

GREENSBORO, NC (June 30, 2011) –  A MACK® truck once again makes it to the big screen, this time in a leading role as MEGATRON, leader of the DECEPTICONS, in the DreamWorks Pictures/Paramount Pictures’ production, Transformers: Dark of the Moon, directed by Michael Bay.

In the movie – the third of the Transformers series – MEGATRON takes form as a MACK® Granite™ military truck and leads the Decepticons in an epic battle against the AUTOBOTS.  The Mack Granite joins the Transformers: Dark of the Moon cast alongside Shia LaBeouf, Rosie Huntington-Whiteley, Tyrese Gibson, Josh Duhamel and John Turturro.

“Mack trucks are known around the world for their ruggedness and durability,” said Kevin Flaherty, Mack senior vice president, U.S. and Canada. “The Mack Granite is designed to handle tough jobs, making it a great choice for the hard-to-destroy Megatron.”

Transformers: Dark of the Moon is the second Transformers movie to feature Mack trucks.  Transformers: Revenge of the Fallen included two MACK Pinnacle™ tractors and a MACK Granite mixer truck.

“When we were approached again for the third movie, given the nature of the role, we immediately agreed with the selection of a Mack military truck to play the vehicle mode for MEGATRON,” said Flaherty.  “Our customers, fans and employees are always excited to see a Mack on the big screen, and, in this case, front and center – it also introduces the brand to an even wider audience.”

Fans of Hasbro’s Transformers brand and Mack will be able to bring some of the movie excitement home.  Five MEGATRON action figures that switch from robot mode to Mack truck mode, as well as a video game with a Mack presence, are being released as part of the Transformers: Dark of the Moon launch.  The merchandise can be purchased at major national retailers (subject to availability).  The toys will soon be available online at www.mackshop.com and at the Mack Store at the company’s headquarters in Greensboro, NC.

Click here to view footage of MEGATRON at the Mack Customer Center in Allentown, PA.

 Dedicated to quality, reliability, and total customer satisfaction, Mack Trucks, Inc. has provided its customers with innovative transportation solutions for more than a century.  Today, Mack is one of North America’s largest producers of heavy-duty trucks, and MACK® vehicles are sold and serviced in more than 45 countries worldwide.  All Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality and ISO 14001 standard for environmental management systems.  Mack is also a proud sponsor of Share the Road, an American Trucking Associations’ public information campaign aimed at enhancing the safety of our nation’s roadways.

Mack Trucks, Inc. is part of the Volvo Group, one of the world’s leading manufacturers of trucks, buses and construction equipment, drive systems for marine and industrial applications, aerospace components and services, and one of the world’s leading producers of heavy-diesel engines (9-16 liter).  The Group also provides complete solutions for financing and service.  The Volvo Group, which employs about 100,000 people, has production facilities in 19 countries and sells their products in more than 180 markets.  Volvo Group sales for 2008 amounted to over $46 billion.  The Volvo Group is a publicly-held company headquartered in Gothenburg, Sweden.  Volvo Shares are listed on Nasdaq OMX Nordic Exchange and are traded OTC in the U.S.

For more information about Mack, visit our Web site at www.macktrucks.com

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio.  From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY.  The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.  Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc.  All Rights Reserved.